Identify the press release’s goals and target. More information. Using quotes in press releases: How to do it right. Provide supporting information and context, 6. Press Release Stacking is a Multi-Benefit SEO Marketing and Sales Tool. It’s also essential to determine who the most likely audience will be, such as a marketplace demographic or customer type. The Quick Summary. As the user clicks on animated text, they are taken to a new page with more information. These basic pieces of information make up the core of. Tip 5: Insert quotes. Awards help to do that. Source. Here's how to write a press release, like the one above, step-by-step. How to Write SEO Press Releases. Failing to Provide a Newsworthy Angle. SiteTrail offers the overall best PR services. Use Backlinks. Press releases for local SEO. Company __ for ___--(PRESS OUTLET/COMPANY)-. Marathon Brewing Releases Signature Beer, 26. One page really is best. Follow a standard rebranding press release format, starting with a headline, followed by a dateline, introduction, body paragraphs covering the key details of the rebrand, a quote from a company spokesperson, and a boilerplate about your company. Is your company or organization facing a public crisis? Let us exhibit you how toward guide the narrative with a crisis. Place the following information at the top of the page on letterhead:; PRESS RELEASE. If the PR is in reference to another company, link to their website. This is where you put the remainder of the information you need to tell the audience, including quotes from company leaders. SEO: Press releases can help improve your website's search engine rankings by generating backlinks to your site. Below is a solid SEO press release example. Start your 3-day free trial today! 1. Location. Logo: To increase branding and impact, your. Whether you’re shooting for top-tier news publications or niche blogs, this press release template will help you get more placements. End with your boilerplate. Press release examples : announce figures or a study. Introduce essential information, 5. Anything newsworthy can become a focal point for general news. Restructuring the company. For others, distributing a press release is a consistent. Our guide will show you a few of the best free press release examples you can use to write a press releases and get attention for your small business. 5K& in the press mentions, which is nearly a 420% increase in US organic traffic, and 2. Press releases provide basic information to. g. PRNewswire. Keywords Using keywords related to your niche or industry, and the products you sell will earn SEO credit for your press release. Instead, they're scanning headlines on Twitter,. Keep journalism’s “5 Ws” in mind. For a formal press release format, use one-inch margins around the entire document (e. Press releases help your search engine optimization (SEO) efforts indirectly by promoting content marketing discovery, building citations for local SEO, and. While some may think the two are interchangeable, many noticeable differences exist between press releases and syndicated blogs. Write in short paragraphs of 2-3 lines at max. Divert. Basics of writing press releases. Tip 1: Evaluate the topic. report data on the type and reason for the growth (modernization, diversification, expansion, acquisition, joint venture, strategic alliance) niche, mission, operation of the business. Begin the body paragraph with these key details that give a background of your story. Get startedwith Respona. Their distribution service allows you to upload your press release and rich media like images and videos to distribute the story to journalists and publications in your selected categories. 3. Guaranteed media syndication. Title of the book: The name of your book, which should be prominently displayed in the press release. ”. HostScore. End with your boilerplate. Quotes: A powerful quote influences others and helps them take your press release seriously. A newsworthy angle could be one of several things. Every journalist that reads a press release expects to find the boilerplate in the same place. Maybe you just. 4. Learning how to write a press release boilerplate is easy: describe your business based on your story’s angle and then add a call to action and contact info. With these considerations in mind, here are the following elements you can learn about and apply to create a successful press release for your business. You may gain press placements through your connections, but in today’s. Let's go. Contact info such as full name, title, direct phone number and email address. Headline – Make it short, attention-grabbing, and be newsworthy. Your rebranding press release will be unique to your business. This is how it should look: New York, April 6, 2021 — Simply copy and paste. 12: Enhance Your Release with SEO and Pictures. The only time it is acceptable to diverge from this golden rule is when you include a quote. First paragraph: Address the 5 Ws within the paragraph to capture the reader’s attention. Lead into the reader’s next steps, 7. 10 Steps to a Great Press Release. These mark the closing of the new hire press release so the reporter will know that there are no. Write on behalf of your company in third-person voice. For many small companies, a news release is one of the best ways to generate media coverage as part of their public relations strategy. 47 Best Online Business Directories for SEO Listings. A press release is a short, compact article distributed by a company or publication with information about an event or a product. Publicizing your senior level staff, for example, can give you more exposure and credibility. The steps to create a press release are straightforward. Here are some examples of press releases for different news events and milestones. Tip 2: Write a clear headline. This should not be plain facts but an analysis or company perspective that. 1. The page you create for your press release should be SEO-friendly. Here are the “five Ws” of journalism:Furthermore, a press release can help promote a product or raise awareness about an issue, making them the tried-and-tested, bread and butter media relations tool. Begin the lead paragraph with the location and date to establish the context of your news. Examples Business Merger and Acquistion Press Releases. Also, place the announcement into a wider industry context. Using high-quality images and videos to accompany your press release is a great way to increase visibility. A citation is the listing of your business name, address, and phone number (NAP). PRNewswire is one of the best and oldest press release distribution networks. Enterprise – $1,271/mo ($15,252/year) – fifteen monthly Premium press releases each month + 20%. 24 PRs Save 50%. Step 4. Bain & Company Launches NPS Prism, A New Business To Help Companies Create Game-Changing Customer Experiences. Best Practices. State the key announcement clearly. Any good press release should include links back to the website or blog of the company or individual issuing the release. With plans starting at $99. We hope that these examples and this case study inspire you to write a small business press release that gets real results. And it is easily overlooked as a marketing tool. Use bulleted lists where applicable. 2. Pick a press release template or example to use as a guide. Proofread before publishing. It’s a kind of promotion to educate a target market about the brand . Include those keywords in your press release, making sure they show up in the headline and first 250 words. . Header Image or Logo. The definition of a press release is a statement that provides information about a significant event to members of the news media. Though, as a media organization will probably publish it, try to write it in a journalistic style by using third person (for example, he, she, they). 11 Basic Rules for Writing an Awesome. Best Press Release Distributor For Small Business. These events could include: 1 Changes in executive-level leadership. You could also write a press release if you sponsor a local event or team, or if you have any inspirational stories related to your brand that you could mention. The only time it is acceptable to diverge from this golden rule is when you include a quote. Letterhead – Use the letterhead of your company or client you are representing. What is a Press Release? A press release is an official statement by a business that is given to the press for public knowledge. 1. Craft an appealing press release headline, 3. New business press release samples. The sites listed here are also known to cache your press release indefinitely. Below you will find three press release examples for local SEO with insights to help you promote your case studies. g. It remains one of the key strategies in PR and is still. The press release should explain the details of the partnership, including the names of the companies involved,. Identify Your Angle. Initiative announcement: New internal or external projects that impact the company’s community would be appropriate for a press release. They can also be used to shape the narrative when a company or organization is facing scrutiny. Editor. Put your business’s best foot forward and reduce your workload by handing the writing job off to us. HubSpot Program Launch PR. As a general rule of thumb, SEO metrics are tracked monthly. 3. Upwork. Author Name: The name of the author, who. The idea is to raise awareness among the general public. Include Multimedia. In addition to the core items above, writing a press release for a product should basically highlight a before and after. 4 Optimize the first 250 words. Example #2: TaskShift. ”. The press release price for this service ranges from $50. 2. Press releases were once the golden strategy for SEO. With that being said, here are certain press release examples that will give you detailed insight as to why business professionals should write a press release. by Michelle Garrett on Mar 16, 2023 3:27:00 PM . Be sure to include answers to each of. January 12, 2022 15 min read A well-crafted press release can help relationship-building, manage a brand’s image, and improve SEO. A good survey-based press release will pick out the strongest, most hard-hitting or unexpected statistic, and use at least nine (or more) other data points to back it up. The first paragraph should contain the most important information and cover the who, what, where, when, and why/how of the press release. A press release is an official notice of communication from a medical or healthcare practice that’s intended to provide enough information for the press to write stories about the content, and for the public to understand and act. Consider some of the approaches the average press release takes. July 1, 2021. This lends credibility and makes your request more formal. Your press release should be less than two printed, double-spaced pages. 1. Cision PRWeb – Best for SEO Services. It is backed by a high number of Trustpilot reviews and strong case studies that shows strong customer performance in SEO and PR. A press release is a short, official statement sent to the media for publicity. Add a new line that reads ‘ENDS’ to signify the end of your. 00 to $999. To help you better understand how to write an effective press release, let's take a look at some real-world examples. For example, Stream, an app API company, shared a press release for their new developer feature updates. You need to highlight product benefits and features, how it’s different from similar products on the market, pricing, and a quote from someone at your. Lead into the reader’s next steps, 7. On-Page SEO. Copy/paste this new hire press release to create a new employee announcement for your organization. BusinessWire. This is a press release from OpenText about the construction company Webcor using their services to improve security. Basics of writing press releases. It literally puts the “public” back into public relations by enabling PR professionals to manage communications directly to the public as well as indirectly through the press. Find a newsworthy angle, 2. This is a well-thought-out campaign launch press release by Divert, a UK-based waste collection business. Any press release format will often begin with the logo of the company or organization issuing the announcement. While there’s no such thing as the “perfect” press release, your team can get closer to the mark by avoiding common errors. A new partnership press release is issued when a company forms a new partnership with another company. Think like a journalist: Answer the 5 W’s. While there’s no such thing as the “perfect” press release, your team can get closer to the mark by avoiding common errors. Introduce essential information, 5. Writing an SEO-friendly press release is not an easy job. Without a newsworthy angle, journalists are unlikely to cover your story, rendering the resources you invested in your press release wasted. Publicizing your senior level staff, for example, can give you more exposure and credibility. The announcement also signifies that the. Additionally, press releases can help build brand awareness and create a positive image for your company. Press Release Examples. As it’s aimed at the public, you should avoid industry-related jargon. Lead into the reader’s next steps, 7. For example, rather than saying “we have acquired,” say “we acquire. If you create an eloquent, unique, and attention-grabbling press release, you can generate internet marketing gold in its indirect value. It improves your business’s SEO. Summarize your story in your subtitle, 4. More views, in turn, increases your brand’s visibility online and builds its reputation, and the objective nature of this type of content makes it appear more credible and trustworthy. It announces a significant expansion of its grocery delivery and. Press release examples : announce a partnership. As you read it, note their use of attention-grabbing statistics, action words and clear benefits. Step 6. Making It Promotional. Step #2: Develop Your Hook. Below, we give 10 awesome press release examples and discuss why they work so well. Pick a press release template or example to use as a guide. Quote (s) from an executive. Use it to build backlinks and increase your organic traffic from Google. These events could include: 1 Changes in executive-level leadership. We make it a point to write press releases that are engaging, informative and well-formatted. Learning how to write a press release is both art and science. It provides details about the the acquirer and the acquired company, details of the transaction, strategic implications, and future plans. 2. Search engines will favor press releases that have words that match or are similar in intent to the first five to seven words of the headline. By all means, opt for do-follow links. • Avoid fluff. A press release is a very specific document. Examples could be successful funding rounds, new management in the company or the use of a new technology program to aid customers. Since press releases should be kept between 400-600 words, this means 2-3 links of anchor text for the entire press release. Craft an appealing press release headline, 3. Most press release distribution services offer a few very worthwhile add-ons. If your press release is truly newsworthy, readers will want to discover more details. Dominate Google SEO Rankings In Your Market – Google favors websites with “authority. Headline: Come up with a compelling and concise title that encapsulates the essence and value proposition of your office opening. Look at the top 10 and identify the competitors that seem most relevant to your business. The use of bulleted information makes the release easy to scan and read for reporters. Title: Explain the acquisition announcement and identify the companies involved. 1. For example, a press releases that appears in the “News” section of a Google search can drive organic traffic to your website, generating buzz and brand awareness. Communicate the "5 W's" (and the H) clearly. 3. A. Press releases are a good way to build citations. Some businesses produce a large blob of text for their boilerplate, but this only complicates things for the journalist, making it more challenging to extract the information they need. Use bulleted lists where applicable. PR News Releaser is a gl. Take the opportunity to write a press release if your company makes a substantial charitable donation, or if your team is getting involved with some kind of charitable event. They help to increase website traffic and improve the visibility of your website. All parts of your press release, from beginning to end, should be short and to the point. That’s a signal of where the press release ends. We've divided the collection into categories to help you find the examples most relevant to you; here are the Top 3. * Two days after publication a Business Wire marketing representative contacted me to say the first 400 words of a press release costs $830. Businesses confuse press. The company provides news distribution, targeting, monitoring, and marketing solutions for businesses. Your biggest local competitor is the other small florist down the road. Short Summary This article provides examples of press releases tailored to various industries, outlining anatomy of a successful release and strategies for effective. Small business – $558/mo ($6,696/year) – four monthly Premium press releases each month + 15% discount. Respond to and. In one of the examples we saw earlier in this post, we discussed a press release by legendary author Stephen King announcing his new, collaborative comic book series. Call 800-710-5535. Writing a press release to break important company news can help businesses grow better, but doing it right is just as important. A well-written, effective press release can generate a lot of positive publicity for your business. This press release shows an excellent way to. By incorporating relevant keywords and phrases. 11. Here’s 14 key components you must include in your press release to ensure a successful book launch: Catchy headline: A headline that grabs the reader’s attention and entices them to read more. Follow it with a subheadline that provides additional context and intrigue. Conclude with Contact Details and Boilerplate. Examples include PRNewswire and PRWeb. For others, distributing a press release is a consistent. One of the most common press releases many businesses write is an announcement of a new hire, usually in a regional or overall power position, like a regional director or someone for the executive board. A Berkshire Hathaway Company +1. Get Straight to the Point. 10 Press Release Examples 1. This type of service is designed to attract exposure-hungry business owners with little time (or expertise) on their hands. 95 for a single press release, EIN Presswire is one of the most affordable PR distribution services in the market. 7) Include a variety of media. Zendesk creates an interactive experience for their press kit. Effective incorporation of essential elements like headline, introduction, office details, quotes, and contact information is key in writing a professional press release. Help Build Awareness & Capture Attention: Journalists and media publications have big networks and reach that can be leveraged on to reach audiences that matter. Integrate the five “Ws” and one “H” in the first 1-2 paragraphs. 12: Enhance Your Release with SEO and Pictures. The selected quotes should emphasize the core of the announcement. One of the ways you can send out a press release is to put it onto a press release distribution service (called a wire service in the PR biz). Take advantage of keywords within your PR. One such example is network marketing content that calls for the organization’s written consent. Marathon Brewing Releases Signature Beer, 26. A press release headline is typically placed below the logo, contact details, and dateline at the top of the document. Browse examples, learn tips, and use. Include quotes. Aside from discussing the new game and how it came about, they also released a video trailer, a press kit, and a small multimedia gallery to wrap up the press release. 1. It’s a kind of promotion to educate a target market about the brand . On track one, some press releases will target the 24/7 news cycle, broad Internet, and Google. It includes all of the sections we talked about previously and where they belong, those are highlighted in green. The first five to seven words in a headline matter the most. It contains updates on the company’s products, projects, services, organization structure, partnerships, and more. Use the Free Templates – Fill Blanks. Next up: links. Tip 3: Insert key information in the first paragraph. You may also need to provide a short sub-headline or summary of one or two sentences, and you may also have the opportunity to attach an image. See the entire news release example. EIN Presswire – Best for Startups with a Strict Budget. Send your news out to various high-quality media channels worldwide, from print and TV to social media, and target distribution by industry or location, all in just a few hours. Show why your story is relevant now. A press release publicizes useful and important information about your business through different media channels. Press releases for local SEO. The steps to create a press release are straightforward. Trust in the media continues to erode, and many people no longer trust regular news sources. 1) Make it easy for the reader. Examples of Actual Press Releases. Body of the SEO press release. Press releases and SEO have become intertwined—press releases use techniques to indirectly boost their businesses’ SEO. Press Release Template. Boost your online visibility with PR Wires. Respona is an all-in-one link building tool. The Coca-Cola Company Announces Timing of Third Quarter 2023 Earnings Release. Step #8: Include your company’s boilerplate. Press Release Example #2: The Company News Press Release. Make it clear and engaging. Sitetrail – Best Press Release Distribution Service Overall. Research findings press release. To share an award win on social media, follow these steps: Create a compelling visual with your company logo and the award logo. Press release is a vital tool in order to get the words out about for your clients and even for your personal business. These are 3-4 short paragraphs and a couple of quotes. Tip 6: Use data. Are Press Releases Still Good For SEO?A press release is an official document that an organization releases for media outlets for coverage and to attract potential customers. Format the press release properly, proofread for errors, and distribute it to relevant media outlets. The date and location let the reader know the relevancy of your press release. Be concise. While press releases are sort of 'spammy' by nature and are typically blasted out en masse, it's still something that can become spammy, by the frequency of transmissions, content of the PR, etc. This is where you also place links to your social media channels. Summarize your story in your subtitle, 4. With plans starting at $99. Add keywords and supporting keywords. The common optimum length for a press release is 400-800 words, with 400-600 words being a good target length. Optimization of onsite content. Story: Stories create engagement and improve the likelihood your audience will remember your news. Foundations of a Compelling Rebranding Press Release. 2. Unethical SEO practices. Who, what, when, where, why ––and how–– should tell the reader everything they need to know. 5. The 6 Main Components Of Press Release. The cheapest one offers only one press release and press release channel, while the most expensive one ($999. They are company announcements that prompt media coverage. Sep 22, 2023 10:00am EDT. ” Having “authority” is highly valued by Google. Source. Download PDF. A press release is information that the press or media influencers can use to. Here’s an example of a press release first paragraph formatted properly: Note that the example puts both the business’s location and date in the first sentence. They used Valentine’s day to promote this through their press release. 2. Apple. Sue Small of Bella Public Relations suggests keeping a press release to one page. Keywords. The first is the SEO enhancement feature. eReleases. Here’s the template I recommend using for your press release: With that, here are the steps to writing an effective press release: Step #1: Do Something Newsworthy. SEO Boost: Well-optimized press releases contribute to higher search engine rankings,. 3. , they set up a contract to pay $800 every month for two blog posts. Short headlines (less than 100 words) with action verbs that entice the reader to open and read your press release are the best. Make note of the centered ending characters “###”. The press release headline: “Virginia Middle School Student Earns Honor of Naming NASA’s Next Mars Rover”. 6. 2. This sample press release example from Nike shows how to professionally announce the hiring of a new employee.